- Design Briefs: Digital Design Theory : Essential Texts for the Graphic Designer (2016, Paperback) read ebook DJV, FB2, DOC
9781616893088 1616893087 Digital Design Theory (DDT), a companion to Graphic Design Theory, is a carefully curated introduction to ground-breaking primary texts from the 1960s to the present that provide the background necessary for an understanding of digital design vocabulary and thought. As graphic design has moved from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Beginning on the cusp of the digital age, DDT moves readers through the birth of the personal computer and the Internet to the increasingly interactive field of contemporary graphic design. Avoiding over-published essays and presenting instead fresh material from designers and programmers, this collection covers topics that range from graphic design's ongoing fascination with mathematical, programmatic design methodologies, to early strivings for an authentic digital aesthetic, to the move from object-based design to experience-based design. Authors include influential makers such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol Le Witt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, Ben Fry, Casey Reas, Keetra Dean Dixon, Khoi Vinh, and Haakon Faste, among others. Accompanying commentary drives home the relevance of each excerpt to the working and intellectual life of designers., Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
9781616893088 1616893087 Digital Design Theory (DDT), a companion to Graphic Design Theory, is a carefully curated introduction to ground-breaking primary texts from the 1960s to the present that provide the background necessary for an understanding of digital design vocabulary and thought. As graphic design has moved from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Beginning on the cusp of the digital age, DDT moves readers through the birth of the personal computer and the Internet to the increasingly interactive field of contemporary graphic design. Avoiding over-published essays and presenting instead fresh material from designers and programmers, this collection covers topics that range from graphic design's ongoing fascination with mathematical, programmatic design methodologies, to early strivings for an authentic digital aesthetic, to the move from object-based design to experience-based design. Authors include influential makers such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol Le Witt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, Ben Fry, Casey Reas, Keetra Dean Dixon, Khoi Vinh, and Haakon Faste, among others. Accompanying commentary drives home the relevance of each excerpt to the working and intellectual life of designers., Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.